Discusses how to create a complete marketing program for high-tech products. Draws the line between pieces of technology and products.

How to sell in today's competitive market, when you need more than shiny shoes and a firm handshake.

A classic look at maximizing profit by retaining customers.

The classic book on the marketing challenges faced by high-tech companies. Explains why it's so much harder for these companies to sell to the masses than to the "early adopters."

Cuts through the hype and examines the true commercial realities of the Web.

Clear and straightforward advice on how to write an effective business plan.

Not just for dummies, this readable reference covers all the aspects needed to create a clear and comprehensive business plan.

Readings on all facets of entrepreneurship, including innovation, valuation, attracting stakeholders and financing, managing growth and harvesting.

Provides practical advice concentrating on the legal and contractual issues involved in starting and growing a business.

Explores how new technologies sometimes cause the downfall of successful, established firms. Exactly what you should be looking to do when you start your own firm!

Provides a comprehensive framework for applying product-development tools and techniques.

Not just guerrilla marketing, but guerrilla sales, production and human resources. Everything the cash-constrained entrepreneur needs to get the upper hand.

Once you have successfully croessed the chasm and reached the mass market, you begin to experience the problems and opportunities of "hypergrowth" -- Moore's second book provides effective strategies for capturing maximum value.

This book explores the issues involved in "intrapreneurship" -- developing successful ventures within corporations.

Only the Paranoid Survive is about recognizing, overcoming, and even profiting from the inevitable groundshifts in commercial life that shake established enterprises to the ground and raise newcomers to power and wealth.

This is a vivid and lively rise-and-fall account of a company born to create a pen-based computer. It begins on a corporate jet with the author and fellow industry visionary (and MIT $100k judge) Mitchell Kapor, founder of Lotus, sharing a vision of pen computing.

The Silicon Valley has become the global trendsetter, with governments around the world emulating their high-tech centers. In this book, Elton Sherwin describes the acid tests used by successful executives and venture capitalists, and encapsulates the questions they ask and the tools they employ to pick the winners.

Using detailed examples from hypercompetitive industries such as computers, automobiles, and pharmaceuticals, D'Aveni demonstrates how hypercompetitive firms succeed by disrupting the status quo and creating a continuous series of temporary advantages.

This self-teaching introduction to financial accounting presents the ideas and terminology essential to gain an understanding of balance sheets and income statements. It takes a careful step-by-step problem-solving approach in order to help readers master the basics.

For everything there is to know about the Venture Capital industry, this is the place to look.

Financial analysis is one of the most important and valuable skills for today's entrepreneurs. Higgins gives you the essential tools, strategies, and tactics for improving the financial dimensions of your operating decisions.